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North Bay Strategies
Media Training
Presentation & Communications Coaching
Narrative Building

Hello ...
I'm Greg Jenkins, a communications strategist with decades of experience across the public and private sectors—from war zones to boardrooms, from the White House to Wall Street.
I began my career as Communications Director and lobbyist for the Virginia Press Association, advocating for First Amendment protections and the interests of Virginia’s news organizations.
At Alibaba’s Corporate Affairs team, I helped shape the global communications strategy behind what was then the largest IPO in history. My work focused on building external relationships and positioning the company as a credible, trusted player on the world stage.
Before that, I was a director at Brunswick Group, advising clients in finance, tech, energy, transportation, sports, and consumer brands. I helped companies navigate crises, protect their reputations, and engage key stakeholders during moments that mattered.
Earlier in my career, I served as Deputy Assistant to the President in the White House, where I led the Coalition Information Center in Afghanistan and Pakistan and directed the Office of Presidential Advance. I also served as Communications Director at the U.S. Department of Commerce, shaping global communications to support U.S. trade policy.
I spent several years as a journalist in Washington, D.C., producing news segments on Congress, the federal government, and the White House, and reporting on the ground during the war in Kosovo.
Today, through my consultancy, North Bay Strategies, I help individuals and organizations sharpen how they communicate—whether that means preparing for a high-stakes media interview, delivering a compelling presentation, crafting a clear corporate narrative, or simply making sure everyone on the team is speaking with clarity, confidence, and consistency. It's about raising the game at every level.